Social Media Marketing and Consumer Retail: It’s About More Than Ads

9 Nov 2011

Social Media Marketing and Consumer Retail: It’s About More Than Ads
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Bikram Yoga DanversClickZ Marketing News and Expert Advice- Commercial real estate firms that specialize in consumer retail are picking up this too. Consider Boston-based Linear Retail, which added a smartly-integrated social platform to its business and marketing efforts. Built around existing social tools and platforms, it places its customers front and center as advocates in the firm’s marketing programs. The direct beneficiaries are Linear’s business customers, and by extension Linear Retail itself.

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