In the News

These Cambridge and Somerville retail properties changed hands for $8M

Boston Business Journal – Burlington-based Linear Retail Properties has acquired two retail properties in Cambridge and Somerville for a combined $7.775 million amid a broader effort to expand its portfolio in those markets and others inside Route 128. The first of the two properties is 1755-1761 Massachusetts Ave., a 6,291-square-foot single-story property located near the MBTA Red Line’s Porter Square station. The property, which Linear acquired for $3.625 million, is leased to The Abbey Irish Pub, One Ramen & Sushi, The Laundry Room and Judy Jetson hair salon. 1759 Mass Ave. Cambridge, MA “We were able to…

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These Cambridge and Somerville retail properties changed hands for $8M
Linear Launches Live Virtual Tours

Linear Launches Live Virtual Tours

Due to the circumstances of COVID-19, our industry is facing new challenges in so many ways, one of which has been social distancing. We want to let you know that our team is active and we’re working through these challenges. One way we are doing so is by offering prospective tenants and brokers live virtual site tours or customized site videos based on your specific needs and requests. Either way, we look forward to seeing you, safely and digitally. Please know that we are fully engaged, actively following the COVID-19 situation and that the safety of our staff, tenants and…

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ICSC Rolls Out Marketing Toolkit as Retail Aims to Recover

The “Back. Together.” campaign aims to help an industry that generates $400 billion in state and local taxes. – By Arthur Zaczkiewicz, Women’s Wear Daily: WWD – The International Council of Shopping Centers has launched, what it calls a “landmark campaign,” aimed at providing a marketing toolkit “to help retailers and owners of retail spaces communicate with one voice through the process of economic reopening.” The campaign was developed by Makeable. The ICSC said in a statement that the campaign “highlights the relationship ICSC’s members share with consumers and their communities, showing that we can rebuild our communities safely and…

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ICSC Rolls Out Marketing Toolkit as Retail Aims to Recover

ICSC members are taking #backtogether2020 viral

A new initiative to help show what it’s like to be Back.Together. shopping again By Brannon Boswell, Executive Editor/Shopping Centers Today Magazine: ICSC – June 18, 2020: A tight-knit group of shopping center marketing professionals has launched a campaign to make ICSC’s Back. Together. marketing campaign go viral. Back. Together. is a marketing and branding initiative ICSC launched in May to help its members communicate with one voice about the economic importance of retail and retail real estate as the country recovers from COVID-19. ICSC members can customize the assets in the marketing toolkit and can leverage them in physical and digital…

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Linear CEO Bill Beckeman retires, and Cannuscio and Kadis will lead the company

SCT By Amanda Metcalf Editor in Chief, Shopping Centers Today Magazine: Linear Retail Properties CEO Bill Beckeman retired in June. The company has promoted Aubrey Cannuscio to chief investment officer and Joel Kadis to chief real estate officer. The pair will take over leadership of the company in Beckeman’s place and have been appointed to the company’s board. Each has been with the company since Beckeman founded it in 2003. Cannuscio will oversee acquisition and financing efforts, and Kadis will handle leasing, asset management, construction and development. Linear currently owns 88 retail properties. During Cannuscio’s time at Linear thus far, the company acquired more…

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Linear CEO Bill Beckeman retires, and Cannuscio and Kadis will lead the company
EYESPOT Coming to Wellesley, MA

EYESPOT Coming to Wellesley, MA

Luxury eyeglass shop coming to downtown Wellesley, MA PRESS RELEASE: 12/4/2020: Today we are happy to announce that EYESPOT has signed a lease for 938 SF at 61-71 Central Street in Wellesley, MA. Stefan Zelich of Carr Healthcare Realty represented EYESPOT in the transaction. Evan Eisenhardt, SVP of Leasing, represented Linear. EYESPOT is a medical optical boutique offering personalized eyecare, a vast frame selection, modern skin care treatments, custom lenses and eyewear adjustments, as well as tele-examinations. Luxury brand frames include: Gucci, Maui Jim, Krewe, Silhouette, and many others. This new Wellesley store marks EYESPOT’S second location, with their first in…

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Five Guys Now Open in North Andover, MA

This new location marks the second site for this franchisee in the Linear portfolio, with their first at 58 Summer Street in Boston.  PRESS RELEASE: 12/18/2020: Today we are happy to announce that Five Guys is now open at Eaglewood Shops in North Andover, MA. This new location marks the second site for this franchisee in the Linear portfolio, with their first at 58 Summer Street in Boston. “After years looking for the right location, Five Guys is thrilled to officially join the N. Andover community,” said Greg Vasey, the local Five Guys Franchisee. Five Guys joins Staples, Burtons Grill, Chipotle, Chico’s, B.GOOD,…

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Five Guys Now Open in North Andover, MA
Smileland Signs Lease to Join 9 West Plaza in Westborough, MA

Smileland Signs Lease to Join 9 West Plaza in Westborough, MA

Linear welcomes Smileland Children’s Dentistry to 9 West Plaza in Westborough, MA PRESS RELEASE: 2/3/2021: Today we are smiling about our newest tenant at 9 West Plaza in Westborough, MA. Smileland Pediatric Dentistry & Braces has signed a lease for 3,676 SF. Brian Choate of Practice Advisors 360 represented Smileland in the transaction. Evan Eisenhardt, SVP of Leasing, represented Linear. Smileland joins Chipotle, FedEx, and AT&T. There is 2,152 & 2,958 SF remaining at the center. For more information, view the property page here. ABOUT SMILELAND Smileland offers a unique experience to make children’s dentistry comfortable and relaxing. They provide…

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Empty Storefronts Turned Art Galleries in Wellesley, MA

Linear Retail and ArtWellesley work together to turn dark spaces into vibrant art showcases By, The Swellesley Report: Wellesley is brushing off the Winter and looking forward to Spring in numerous ways: Empty storefronts turned art galleries If the new ArtWellesley group is successful, the art it has worked with local property owners and the town to place in empty storefronts won’t be there too long. The hope is that the former Talbots and Dunkin’ Donuts spaces, and others in Wellesley Square and across town, will soon be filled with new businesses. But until then, you can get outside and…

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Empty Storefronts Turned Art Galleries in Wellesley, MA
How to Make Engaging Marketing Content

How to Make Engaging Marketing Content

Linear launched outstanding marketing campaign to lease renovated 108 Newbury St By, Linda Day Harrison, The Broker List : I look high and low for engaging marketing content initiatives! This week, one came to me! One of our treasured colleagues and leaders of the #CREmarketing call, Diana Perry of Linear Retail, dropped me an email to invite me to check out one of her recent projects, 108 Newbury Street in Boston. I truly had no idea whatsoever I was about to experience and quite frankly did not know it was going to be an experience! The link was to a Facebook…

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Four New Leases at North End Shops in Manchester, NH

Two new restaurants, retail, and a salon join Manchester, NH shopping center PRESS RELEASE: 4/23/2021: Today we are announcing the signing of four new leases at North End Shops at Livingston Park, located at 555 Hooksett Road in Manchester, NH. Playa Bowls, The Masiello Group/Better Homes and Gardens, Regalo Hair Studio and Wrap City will all be joining the shopping center soon. Our new tenants will be joining other recent additions including: Orangetheory, HealthSource, Bert’s Better Beers and GameKnight. The center recently underwent a complete renovation including new fascia, LEDs, landscaping, parking configuration and two newly constructed pylon signs. There…

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Four New Leases at North End Shops in Manchester, NH
Jersey Mike’s Now Open in Stoughton, MA

Jersey Mike’s Now Open in Stoughton, MA

Sandwich shop expands to Stoughton, MA PRESS RELEASE: 4/23/2021: We are happy to announce Jersey Mike’s is open at Walgreen’s Plaza in Stoughton, MA. Pat Gallagher of Atlantic Retail represented Jersey Mike’s in the transaction. Josh Durrell of Blackline Retail Group, represented Linear. Jersey Mike’s started in New Jersey in 1956 creating handcrafted, quality, signature subs. Its growing popularity over the years meant they needed to expand. Now they are a franchise with over 2,000 locations in the U.S. Jersey Mike’s joins Walgreen’s, Eastern Bank, Bay State Physical Therapy, Kelly Services and MKA Nails & Spa.

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Driving Foot Traffic with Art Experiences

As the pandemic has thrown experience-based marketing models into disarray, shopping centers have turned toward art to engage visitors. By, Shopping Centers Today Magazine, Rebecca Meiser: As the pandemic has thrown experience-based marketing models into disarray, shopping centers have turned toward art to engage visitors. For years now, “experience” has been the buzz word of shopping center marketing strategy. To drive traffic and increase shopper engagement and dwell time, shopping centers looked toward activations like large-scale music events, outdoor yoga events and food trucks. COVID-19 threw the world — and this experience-based marketing model — into disarray. Shoppers no longer…

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Driving Foot Traffic with Art Experiences